Visitor numbers to the Moravian-Silesian Region are breaking records

The Moravian-Silesian Region is attractive – 991,435 tourists visited the region in 2018. This is an increase of over ten per cent compared to the previous year, which had around 95 thousand fewer guests staying at mass accommodation facilities. This means that the region has one of the highest growth rates of all regions.

Most visitors were from the Czech Republic, with 776,529 visitors from this country last year. Over a fifth of all visitors came from abroad, and their number rose by nearly 12 per cent compared to last year. Most foreign visitors were from Slovakia, Poland or Germany. The region’s record-breaking visitor rate was also the result of new and existing projects and major events. “CzechTourism’s project ‘100 years of the story of Czechoslovakia’ was very successful. The Moravian-Silesian region participated with other partners though its Moravian-Silesian Tourism destination company to create a product called ‘10x10 stories of the First Republic in northern Moravia and Silesia’. Traditional projects such as the Jeseníky and Beskydy Highways and TechnoTrail—a trail featuring many technical attractions—also deserve to be mentioned,” said Deputy Governor for Regional Development and Tourism Jan Krkoška.

“We are also truly proud of the Olympic Festival. When the Olympic games were held last year in February, winter sports parks were created in Ostrava and four ski resorts in the Beskydy and Jeseníky mountains. We are also proud of co-organising the international TBEX Europe 2018 conference in July, which was attended by nearly 500 internet travel bloggers from around the world. Thanks to TBEX, hundreds of thousands of potential visitors learned about the Moravian-Silesian Region, and not only through social networks,” said Deputy Governor Jan Krkoška, adding that summer music festivals such as the Colours of Ostrava and Beats For Love as well as other events that the region visibly promotes and has visitors returning regularly contributed significantly to the high visitor rate in the Moravian-Silesian Region.

He also pointed out that the Moravian Silesian Region has invested and will continue to invest generously into construction and revitalisation of cycling infrastructure. Several new bicycle and electric bike rental facilities, charging stations for electric bikes and cycle routes have been established. Considerable investment was also made into winter activities. GPS equipment on machines for grooming cross-country skiing trails has been finalized and groomed circuits can now be displayed on a map in an application for Nordic skiers. The region also financed modifications for Nordic skiing trails, whose total length reached a record-breaking 870 kilometres this winter season. “Each year the region announces a subsidy programme of around three million Crowns to groom trails, which municipalities, mountain chalets owners, ski resort operators and others can apply for. The Moravian Silesian Region is a leading contributor in the Czech Republic to grooming trails,” said Deputy Governor Jan Krkoška.

Tourism in the Moravian-Silesian Region is also booming in the autumn and winter. Statistics for the fourth quarter of 2018 recently issued by the Czech Statistical Office indicate that 206,031 visitors stayed at local mass accommodation facilities. This is 21,472 more than the same period in the previous year and a year-on-year increase of 11.6 per cent.

“The increasing interest in our mountains naturally pleases us, and I hope this trend will continue,” said co-owner of Pustevny, s.r.o. Petr Hanko, giving a rating for 2018. “We are of course aware that not only Pustevny’s capacity is limited, which is why we are striving to plan our activities so that everyone can be comfortable. We want to continue improving the area around Pustevny and maintain the status of the complex as one of the most attractive areas in the Beskydy Mountains. We plan to recommence skiing at Pustevny in the future, which we were forced to abandon this year because of lack of water,” said Petr Hanko. Karel Ležatka, owner of the Kopřivná Resort in the Jeseníky Mountains, also gave this season a positive rating: “2018 was easily the best year of the resort’s entire history in terms of visitor numbers. It’s clear that visitors are starting to rediscover the Czech mountains and that alpine destinations with a broad range of activities are attractive. The middle class also is once again becoming wealthier and happy to pay for quality. We frequently find that visitors reserve multiple stays throughout the year. We will be very happy if the Moravian-Silesian Region continues to create such excellent conditions for development of the area.”

For the region to maintain such a high visitor rate, the regional government is planning additional activities for 2019 that include improvements to the Moravian-Silesian TechnoTrail and continued investment into the Beskydy and Jeseníky Highways and summer (cycling, hiking) and winter activities (Nordic skiing, Alpine skiing). The world of gastronomy will also receive attention and visitors can look forward to food festivals such as Jak šmakuje Moravskoslezko (How does Moravia-Silesia taste?) or the Carnival of Flavours. The Slezská Harta micro-region, where successful boat rides are being operated, can also expect support. Caravanning is also a new item receiving investment for development. Many camps in the region will undergo general revitalization, while so-called “stellplatz” or parking sites for camper vans and caravans, complete with service technologies, will be established in many places.

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