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Northern Moravia and Silesia are reporting greater growth in the number of visitors than any other region

The second quarter of this year was highly successful for tourism in the Moravian-Silesian Region. The region increased its number of visitors year-on-year by 10.5 percent, more than any other region.

During this period, a total of 251,182 guests stayed in the Northern Moravian and Silesian tourist area, which is a 10.5 percent year-on-year increase. The region accounted for a 4.6 percent proportion of the total 5.5 million guests staying at mass accommodation facilities in the Czech Republic, ranking 7th out of all 14 regions. The highest number of guests (77,371) stayed in the Beskydy-Valašsko tourist region, while the Poodří-Moravské Kravařsko tourist region reported the most significant year-on-year growth in the number of visitors (46.2%).

A total of 192,772 visitors from the Czech Republic stayed in the Moravian-Silesian Region, which is 10.4 percent more than in the same period last year. Foreign guests staying at accommodation facilities reached 58,410, which is a 10.8 percent increase. Almost two thirds of all foreign guests came from Slovakia, Poland, Germany, China and Italy.

From April to the end of June, visitors spent 658,651 nights in the region, accounting for approximately 4.9 percent of the total nights spent in the Czech Republic during the monitored period, this indicator showing an increase of 54,000 compared to last year. Visitors spent most nights in the Ostrava region, while the Poodří-Moravské Kravařsko tourist region reported the highest growth in the number of nights (43.9%).

In addition to the Czech Statistical Office figures compiled for tourism in individual regions of the Czech Republic, CzechTourism has recently published rankings of the most frequently visited Czech tourist attractions in 2017. The Dolní Vítkovice and Landek Park industrial premises, with a record-breaking 1,557,784 visitors, achieved great success, becoming the 3rd most frequently visited location in the country and the absolute winner in the Combined Premises category. Other tourist destinations in our region which achieved excellent ranking in various categories included the Ostrava ZOO in 4th place for the Zoological and Botanical Gardens category (507,000 visitors), Štramberská trúba ranking 4th in the Towers and Lookout Towers category (68,600 visitors), and the Gallery of Fine Arts in Ostrava ranking 6th in the Museums and Galleries category (104,100 visitors).

“I am very pleased with these excellent results and the fact that the number of visitors to our region continues to grow. Good marketing, improved service quality, diversity of available activities, and most importantly, excellent cooperation between operators as well as individual destination management undoubtedly contributed to maintaining this trend and thus increase the economic benefit of tourism for the region. Major events such as Zlatá tretra, Colours of Ostrava and Beats for Love have also played an important role, as they attract a huge number of visitors,” said Deputy Governor for Regional Development and Tourism Jan Krkoška.

The Deputy Governor also believes that intensive marketing support from CzechTourism has had a major impact on the increasing number of visitors to our region. “I would like to thank the agency for this support. I am confident that the increasing trend in number of visitors will continue, partly due to the major event TBEX Europe 2018 held at the end of July in Dolní Vítkovice, Ostrava. This biggest international gathering of internet content creators organised jointly by the Moravian-Silesian Region and the City of Ostrava with CzechTourism was attended by around 500 bloggers, vloggers, photographers, journalists, TV and radio specialists and other professionals in the tourist industry. Guests arrived from 43 different countries across the world. Conference participants created tens of thousands of outputs and millions of contributions to social networks and conventional media. This will make Northern Moravia and Silesia more noticeable destinations, increase their prestige, and of course, contribute to their economic growth,” said Deputy Governor Jan Krkoška.

He added that 200 conference participants also headed out on several trips in the region. In cooperation with the destination company Moravian-Silesian Tourism, the Moravian-Silesian Region also organised two longer FAM tours and twelve day trips, which sent visitors from various countries travelling to locations such as Pustevny, Lysá hora, Praděd, Opava and Kunín.

 

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